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    Question

    Maximum service differentiation is required when the

    market is:
    A Newly emerging Correct Answer Incorrect Answer
    B Growing rapidly Correct Answer Incorrect Answer
    C Saturated Correct Answer Incorrect Answer
    D Declining Correct Answer Incorrect Answer
    E Monopoly Correct Answer Incorrect Answer

    Solution

    In saturated markets, products are similar, so service differentiation becomes crucial for customer retention.

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