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      Question

      The unique combination of benefits received by targeted

      buyers that include quality, price, convenience, on-time delivery, and both before-sale and after-sale service is called:
      A target marketing Correct Answer Incorrect Answer
      B benefit segmentation Correct Answer Incorrect Answer
      C customer value Correct Answer Incorrect Answer
      D customer satisfaction Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      Customer value is the unique combination of benefits received by the customer that include quality, price, convenience, on-time delivery, and both before-sale and after-sale service.

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