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      Question

      When a car company builds a model with an aim of

      satisfying the needs of everyone and introduces that "customers can have it in any colour, as long as it's black", with the strategy to focus in the economies of scale created by mass production. The company's strategy was also known as a:
      A segmented strategy. Correct Answer Incorrect Answer
      B mass marketing strategy. Correct Answer Incorrect Answer
      C niche marketing strategy. Correct Answer Incorrect Answer
      D focused marketing strategy. Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      This strategy is known as mass marketing strategy.

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