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    Question

    A bank focusing only on high-income urban clients while

    ignoring rural customers is practicing:
    A Differentiated targeting Correct Answer Incorrect Answer
    B Concentrated targeting Correct Answer Incorrect Answer
    C Undifferentiated marketing Correct Answer Incorrect Answer
    D Diversification Correct Answer Incorrect Answer
    E Harvesting Correct Answer Incorrect Answer

    Solution

    Concentrated targeting focuses on one specific segment. Why others are incorrect: Differentiated serves multiple segments; Undifferentiated serves all; Diversification adds new products; Harvesting applies to decline stage. Banking Example: Exclusive wealth banking division.

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