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      Question

      If customers perceive similar pricing and features

      across banks, competitive advantage must come from:
      A Higher cost Correct Answer Incorrect Answer
      B Service differentiation Correct Answer Incorrect Answer
      C Product elimination Correct Answer Incorrect Answer
      D Market withdrawal Correct Answer Incorrect Answer
      E Reduced communication Correct Answer Incorrect Answer

      Solution

      When product and price parity exist, service quality becomes key differentiator. Why others are incorrect: Higher cost reduces competitiveness; Product elimination reduces options; Market withdrawal exits market; Reduced communication weakens awareness. Banking Example: Faster loan disbursal and superior support.

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