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    Question

    If customers perceive similar pricing and features

    across banks, competitive advantage must come from:
    A Higher cost Correct Answer Incorrect Answer
    B Service differentiation Correct Answer Incorrect Answer
    C Product elimination Correct Answer Incorrect Answer
    D Market withdrawal Correct Answer Incorrect Answer
    E Reduced communication Correct Answer Incorrect Answer

    Solution

    When product and price parity exist, service quality becomes key differentiator. Why others are incorrect: Higher cost reduces competitiveness; Product elimination reduces options; Market withdrawal exits market; Reduced communication weakens awareness. Banking Example: Faster loan disbursal and superior support.

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