Question
During the post-purchase stage of the consumer's
purchase decision, marketers want to reduce post-purchase anxiety for their customers. Which of the following would be most useful for accomplishing this objective?Solution
In the post-purchase stage, the salesperson is still important. In fact, the more personal contact after the sale, the more the buyer is satisfied. Advertising and personal selling help reduce the buyer's post-purchase anxiety.
Who is the current Secretary of BCCI (2025)?
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