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    Question

    Brand managers can use Twitter strategically to

    accomplish all of the following, except:
    A ignore user criticisms to develop happier customers. Correct Answer Incorrect Answer
    B generate brand buzz by developing an official Twitter profile Correct Answer Incorrect Answer
    C tweet on topics that provide information of value to their customers. Correct Answer Incorrect Answer
    D follow Twitter profiles that mention their products Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Brand managers have various strategies for listening to and interacting with present and potential consumers using Twitter, including all of the strategies listed above except for "a."

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