Question

    Which of the following statements about the introduction

    stage of the product life cycle is NOT true? 
    A During the introduction stage, efforts are made to increase primary demand. Correct Answer Incorrect Answer
    B During the introduction stage, firms may choose a skimming strategy Correct Answer Incorrect Answer
    C During the introduction stage, firms may choose a penetration pricing strategy. Correct Answer Incorrect Answer
    D During the introduction stage, firms stress competitive differences in their promotion Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    All of the statements about the introduction stage of the product life cycle are true, except for "during the introduction stage, firms stress competitive differences in their promotion.", which occurs in the "Growth Stage".

    Practice Next
    More Basics of Marketing Management Questions
    ask-question