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      Question

      Customer Relationship Management (CRM) mainly helps

      banks to:
      A Increase advertising spend Correct Answer Incorrect Answer
      B Improve customer retention Correct Answer Incorrect Answer
      C Reduce compliance burden Correct Answer Incorrect Answer
      D Eliminate competition Correct Answer Incorrect Answer
      E Increase audit efficiency Correct Answer Incorrect Answer

      Solution

      CRM focuses on building long-term relationships, improving satisfaction, and retaining customers.

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