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    Question

    Customer Relationship Management (CRM) mainly helps

    banks to:
    A Increase advertising spend Correct Answer Incorrect Answer
    B Improve customer retention Correct Answer Incorrect Answer
    C Reduce compliance burden Correct Answer Incorrect Answer
    D Eliminate competition Correct Answer Incorrect Answer
    E Increase audit efficiency Correct Answer Incorrect Answer

    Solution

    CRM focuses on building long-term relationships, improving satisfaction, and retaining customers.

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