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      Question

      Which metric helps a bank estimate total profit expected

      from a customer over the entire relationship period?
      A CTR (Click Through Rate) Correct Answer Incorrect Answer
      B ROI (Return on Investment) Correct Answer Incorrect Answer
      C CLV (Customer Lifetime Value) Correct Answer Incorrect Answer
      D CPC (Cost Per Click) Correct Answer Incorrect Answer
      E Market share Correct Answer Incorrect Answer

      Solution

      CLV estimates the long-term net profit generated from a customer across all products and services. Why Other Options Are Incorrect β€’ A: Measures ad engagement β€’ B: Campaign profitability β€’ D: Digital ad cost β€’ E: Industry-level measure Banking Example: A customer who maintains savings, takes a loan, and invests in mutual funds has high CLV.

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