Question
Which metric helps a bank estimate total profit expected
from a customer over the entire relationship period?Solution
CLV estimates the long-term net profit generated from a customer across all products and services. Why Other Options Are Incorrect • A: Measures ad engagement • B: Campaign profitability • D: Digital ad cost • E: Industry-level measure Banking Example: A customer who maintains savings, takes a loan, and invests in mutual funds has high CLV.
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In which states are vitamin A-fortified sweet potatoes already available?
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