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    Question

    Which metric helps a bank estimate total profit expected

    from a customer over the entire relationship period?
    A CTR (Click Through Rate) Correct Answer Incorrect Answer
    B ROI (Return on Investment) Correct Answer Incorrect Answer
    C CLV (Customer Lifetime Value) Correct Answer Incorrect Answer
    D CPC (Cost Per Click) Correct Answer Incorrect Answer
    E Market share Correct Answer Incorrect Answer

    Solution

    CLV estimates the long-term net profit generated from a customer across all products and services. Why Other Options Are Incorrect • A: Measures ad engagement • B: Campaign profitability • D: Digital ad cost • E: Industry-level measure Banking Example: A customer who maintains savings, takes a loan, and invests in mutual funds has high CLV.

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