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    Question

    Which of the following best represents the “Augmented

    Product” level in banking?
    A Basic loan amount Correct Answer Incorrect Answer
    B Interest rate Correct Answer Incorrect Answer
    C Core financial assistance Correct Answer Incorrect Answer
    D 24×7 customer support and mobile tracking Correct Answer Incorrect Answer
    E EMI structure Correct Answer Incorrect Answer

    Solution

    The augmented product includes additional services and benefits that enhance customer satisfaction beyond the core offering. Core = financial assistance Actual = interest rate, EMI, documentation Augmented = support services, digital tracking, advisory help Why Other Options Are Incorrect • A: Core benefit (loan amount) • B: Part of actual product • C: Core product • E: Product feature, not augmentation Banking Example: Loan status tracking via mobile app is an augmented benefit.

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