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    Question

    If a bank repositions itself from “low-cost bank” to

    “value-added service bank,” it is primarily changing:
    A Product features Correct Answer Incorrect Answer
    B Price Correct Answer Incorrect Answer
    C Brand positioning Correct Answer Incorrect Answer
    D Distribution intensity Correct Answer Incorrect Answer
    E Market development Correct Answer Incorrect Answer

    Solution

    Repositioning changes how customers perceive the brand in their minds. Why others are incorrect: Product features may remain same; Price may not change; Distribution relates to channels; Market development is geographic expansion. Banking Example: Shifting communication from low fees to premium advisory services.

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