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    • Question

      If a bank repositions itself from “low-cost bank” to

      “value-added service bank,” it is primarily changing:
      A Product features Correct Answer Incorrect Answer
      B Price Correct Answer Incorrect Answer
      C Brand positioning Correct Answer Incorrect Answer
      D Distribution intensity Correct Answer Incorrect Answer
      E Market development Correct Answer Incorrect Answer

      Solution

      Repositioning changes how customers perceive the brand in their minds. Why others are incorrect: Product features may remain same; Price may not change; Distribution relates to channels; Market development is geographic expansion. Banking Example: Shifting communication from low fees to premium advisory services.

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