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      Question

      When compared with telephone and mail surveys, which of

      the following is NOT a characteristic of individual interview surveys?
      A most expensive because of interviewer's time and travel expenses Correct Answer Incorrect Answer
      B greatest ability to probe and ask complex questions Correct Answer Incorrect Answer
      C greatest opportunity for interviewer bias Correct Answer Incorrect Answer
      D greatest difficulty in establishing rapport with the respondent Correct Answer Incorrect Answer
      E none Correct Answer Incorrect Answer

      Solution

      Personal interviews allow greater opportunity to establish rapport with the respondent than either mail or telephone.

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