📢 Too many exams? Don’t know which one suits you best? Book Your Free Expert 👉 call Now!

    Question

    When compared with telephone and mail surveys, which of

    the following is NOT a characteristic of individual interview surveys?
    A most expensive because of interviewer's time and travel expenses Correct Answer Incorrect Answer
    B greatest ability to probe and ask complex questions Correct Answer Incorrect Answer
    C greatest opportunity for interviewer bias Correct Answer Incorrect Answer
    D greatest difficulty in establishing rapport with the respondent Correct Answer Incorrect Answer
    E none Correct Answer Incorrect Answer

    Solution

    Personal interviews allow greater opportunity to establish rapport with the respondent than either mail or telephone.

    Practice Next
    More Basics of Marketing Management Questions
    ask-question

    Not sure which exam is best for you Talk to our expert

    Get My Free Call