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    Question

    Selling a Fixed Deposit to a savings account customer

    using past transaction history is an example of:
    A Mass marketing Correct Answer Incorrect Answer
    B Transaction marketing Correct Answer Incorrect Answer
    C Relationship marketing Correct Answer Incorrect Answer
    D Undifferentiated marketing Correct Answer Incorrect Answer
    E Push marketing Correct Answer Incorrect Answer

    Solution

    Relationship marketing focuses on long-term customer relationships by using customer data and interaction history to offer personalised products.

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