Question

    Which consumer factor explains why customers prefer

    banks used by their families for generations?
    A Psychological factor Correct Answer Incorrect Answer
    B Cultural factor Correct Answer Incorrect Answer
    C Economic factor Correct Answer Incorrect Answer
    D Technological factor Correct Answer Incorrect Answer
    E Situational factor Correct Answer Incorrect Answer

    Solution

    Cultural influences include traditions, values, and generational preferences affecting buying behaviour.  Why Other Options Are Incorrect • A: Motivation and perception. • C: Income-related decisions. • D: Technology adoption. • E: Temporary conditions.  Banking Example: Family tradition of using a particular nationalized bank.

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