📢 Too many exams? Don’t know which one suits you best? Book Your Free Expert 👉 call Now!

  • google app store apple app store
  • ✖

      Question

      Which consumer factor explains why customers prefer

      banks used by their families for generations?
      A Psychological factor Correct Answer Incorrect Answer
      B Cultural factor Correct Answer Incorrect Answer
      C Economic factor Correct Answer Incorrect Answer
      D Technological factor Correct Answer Incorrect Answer
      E Situational factor Correct Answer Incorrect Answer

      Solution

      Cultural influences include traditions, values, and generational preferences affecting buying behaviour.  Why Other Options Are Incorrect • A: Motivation and perception. • C: Income-related decisions. • D: Technology adoption. • E: Temporary conditions.  Banking Example: Family tradition of using a particular nationalized bank.

      Practice Next
      ask-question