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      Question

      Marketing offers are also called _______ which is a set

      of benefits that marketing people promise to consumers to satisfy their needs.
      A a value proposition Correct Answer Incorrect Answer
      B stock clearance Correct Answer Incorrect Answer
      C customer retention Correct Answer Incorrect Answer
      D goodwill creation Correct Answer Incorrect Answer

      Solution

      When companies promise benefits to their customers to fulfill their needs, they usually refer to this set of benefits as a "value proposition."  

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