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    Question

    Marketing offers are also called _______ which is a set

    of benefits that marketing people promise to consumers to satisfy their needs.
    A a value proposition Correct Answer Incorrect Answer
    B stock clearance Correct Answer Incorrect Answer
    C customer retention Correct Answer Incorrect Answer
    D goodwill creation Correct Answer Incorrect Answer

    Solution

    When companies promise benefits to their customers to fulfill their needs, they usually refer to this set of benefits as a "value proposition."  

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