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      Question

      A sudden increase in negative reviews online affects

      bank reputation. This impacts primarily:
      A Product quality Correct Answer Incorrect Answer
      B Brand equity Correct Answer Incorrect Answer
      C Distribution efficiency Correct Answer Incorrect Answer
      D Pricing structure Correct Answer Incorrect Answer
      E Cost structure Correct Answer Incorrect Answer

      Solution

      Brand equity reflects customer perception and reputation.  Why Other Options Are Incorrect • A: Internal quality. • C: Operational. • D, E: Financial. Banking Example: Poor online ratings reducing new account openings.

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