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    Question

    Which strategy focuses on maximizing profit from

    existing customer base rather than expanding new markets?
    A Market development Correct Answer Incorrect Answer
    B Diversification Correct Answer Incorrect Answer
    C Relationship marketing Correct Answer Incorrect Answer
    D Undifferentiated marketing Correct Answer Incorrect Answer
    E Production strategy Correct Answer Incorrect Answer

    Solution

    Relationship marketing increases revenue per customer through retention and cross-selling. Why Other Options Are Incorrect • A: Entering new markets. • B: New products & markets. • D: Broad targeting. • E: Cost focus. Banking Example: Offering multiple products to salary account holders.

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