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    Question

    When a bank increases marketing efforts for education

    loans during admission season, it is leveraging:
    A Cultural factors Correct Answer Incorrect Answer
    B Seasonal demand patterns Correct Answer Incorrect Answer
    C Price discrimination Correct Answer Incorrect Answer
    D Harvesting strategy Correct Answer Incorrect Answer
    E Undifferentiated marketing Correct Answer Incorrect Answer

    Solution

    Demand for education loans peaks during admission cycles. Why others are incorrect: Cultural factors involve traditions; Price discrimination relates to different pricing; Harvesting applies to decline; Undifferentiated targets all segments equally. Banking Example: Loan campaigns during university admission months.

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