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      Question

      A bank decides to reposition its image from

      “Traditional and Conservative” to “Innovative and Digital-first.” This primarily involves:
      A Product elimination Correct Answer Incorrect Answer
      B Rebranding and repositioning Correct Answer Incorrect Answer
      C Cost reduction Correct Answer Incorrect Answer
      D Distribution expansion Correct Answer Incorrect Answer
      E Harvesting strategy Correct Answer Incorrect Answer

      Solution

      Repositioning changes how a brand is perceived in the customer’s mind by altering messaging, identity, and communication.  Why Other Options Are Incorrect • A: Removing products. • C: Operational decision. • D: Channel expansion. • E: Decline stage strategy.  Banking Example: Shifting brand messaging to highlight fintech capabilities.

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