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    Question

    Which factor most influences a first-time borrower

    choosing a bank?
    A Habit Correct Answer Incorrect Answer
    B Brand awareness Correct Answer Incorrect Answer
    C Loyalty Correct Answer Incorrect Answer
    D Post-purchase experience Correct Answer Incorrect Answer
    E Switching cost Correct Answer Incorrect Answer

    Solution

    First-time buyers rely heavily on brand recognition and familiarity. Why others are incorrect: Habit and loyalty apply to repeat customers; Post-purchase comes later; Switching cost applies after relationship begins. Banking Example: Choosing well-known national bank for first home loan.

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