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      Question

      Which factor most influences a first-time borrower

      choosing a bank?
      A Habit Correct Answer Incorrect Answer
      B Brand awareness Correct Answer Incorrect Answer
      C Loyalty Correct Answer Incorrect Answer
      D Post-purchase experience Correct Answer Incorrect Answer
      E Switching cost Correct Answer Incorrect Answer

      Solution

      First-time buyers rely heavily on brand recognition and familiarity. Why others are incorrect: Habit and loyalty apply to repeat customers; Post-purchase comes later; Switching cost applies after relationship begins. Banking Example: Choosing well-known national bank for first home loan.

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