Question

The use of Sachin Tendulkar in LivPure commercials rather than an unknown model is an example of a very popular form of advertising today - the use of:

A a celebrity spokesperson Correct Answer Incorrect Answer
B a snob appeal Correct Answer Incorrect Answer
C an appeal to pride Correct Answer Incorrect Answer
D Fear appeal Correct Answer Incorrect Answer
E Emotional appeal Correct Answer Incorrect Answer

Solution

The use of a well-known personality in an advertising campaign is an example of the use of a celebrity spokesperson.

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