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      Question

      The use of Sachin Tendulkar in LivPure commercials

      rather than an unknown model is an example of a very popular form of advertising today - the use of:
      A a celebrity spokesperson Correct Answer Incorrect Answer
      B a snob appeal Correct Answer Incorrect Answer
      C an appeal to pride Correct Answer Incorrect Answer
      D Fear appeal Correct Answer Incorrect Answer
      E Emotional appeal Correct Answer Incorrect Answer

      Solution

      The use of a well-known personality in an advertising campaign is an example of the use of a celebrity spokesperson.

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