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      Question

      Segmentation based on lifestyle and personality is known

      as:
      A Demographic segmentation Correct Answer Incorrect Answer
      B Geographic segmentation Correct Answer Incorrect Answer
      C Psychographic segmentation Correct Answer Incorrect Answer
      D Behavioural segmentation Correct Answer Incorrect Answer
      E Cultural segmentation Correct Answer Incorrect Answer

      Solution

      Psychographic segmentation considers lifestyle, personality, values, and attitudes of consumers.

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