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    Question

    Segmentation based on lifestyle and personality is known

    as:
    A Demographic segmentation Correct Answer Incorrect Answer
    B Geographic segmentation Correct Answer Incorrect Answer
    C Psychographic segmentation Correct Answer Incorrect Answer
    D Behavioural segmentation Correct Answer Incorrect Answer
    E Cultural segmentation Correct Answer Incorrect Answer

    Solution

    Psychographic segmentation considers lifestyle, personality, values, and attitudes of consumers.

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