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      Question

      If a bank introduces biometric authentication to reduce

      fraud and increase trust, it primarily strengthens:
      A Tangibles Correct Answer Incorrect Answer
      B Reliability Correct Answer Incorrect Answer
      C Empathy Correct Answer Incorrect Answer
      D Promotion Correct Answer Incorrect Answer
      E Diversification Correct Answer Incorrect Answer

      Solution

      Reliability refers to delivering accurate and dependable service; biometric security reduces transaction errors and fraud. Why others are incorrect: Tangibles relate to physical facilities; Empathy is personalized care; Promotion is communication; Diversification adds new product categories. Banking Example: Fingerprint login reducing unauthorized access.

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