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    • Question

      Many companies are today moving beyond the marketing

      concept to the:
      A production concept Correct Answer Incorrect Answer
      B customer concept Correct Answer Incorrect Answer
      C buyer concept Correct Answer Incorrect Answer
      D product concept Correct Answer Incorrect Answer

      Solution

      The Marketing Concept is preoccupied with the idea of satisfying the needs of the customer by means of the product as a solution to the customer's problem (needs).

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