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    3. Marketing
    4. Basics of Marketing Management
    5. Many companies are today moving beyond the marketing concept to the:

    Question

    Many companies are today moving beyond the marketing

    concept to the:
    A production concept Correct Answer Incorrect Answer
    B customer concept Correct Answer Incorrect Answer
    C buyer concept Correct Answer Incorrect Answer
    D product concept Correct Answer Incorrect Answer

    Solution

    The Marketing Concept is preoccupied with the idea of satisfying the needs of the customer by means of the product as a solution to the customer's problem (needs).

    Practice Next
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