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    Question

    The Doodh Department, an association representing dairy

    producers in the country, wanted to discover why milk consumption was declining in India. The marketing manager for this association decided they should first:
    A hire a consultant. Correct Answer Incorrect Answer
    B engage in marketing research Correct Answer Incorrect Answer
    C spend more dollars on advertising Correct Answer Incorrect Answer
    D hire more salespeople. Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Marketing research helps identify the problem.

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