The Doodh Department, an association representing dairy

Q: Answer-The Doodh Department, an association representing dairy producers in the country, wanted to discover...

Marketing research helps identify the problem.

producers in the country, wanted to discover why milk consumption was declining in India. The marketing manager for this association decided they should first:

A hire a consultant.

B engage in marketing research

C spend more dollars on advertising

D hire more salespeople.

E None of these

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The Doodh Department, an association representing dairy

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