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      Question

      The Doodh Department, an association representing dairy

      producers in the country, wanted to discover why milk consumption was declining in India. The marketing manager for this association decided they should first:
      A hire a consultant. Correct Answer Incorrect Answer
      B engage in marketing research Correct Answer Incorrect Answer
      C spend more dollars on advertising Correct Answer Incorrect Answer
      D hire more salespeople. Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      Marketing research helps identify the problem.

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