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      Question

      L'Oreal's former advertising theme, "Because you're

      worth it" relied on which of the psychological influences on behaviour?
      A motivation Correct Answer Incorrect Answer
      B learning Correct Answer Incorrect Answer
      C perception Correct Answer Incorrect Answer
      D antecedent states Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      The slogan suggested that using L'Oreal products could satisfy an individual's need for self- fulfillment.

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