Question

L'Oreal's former advertising theme, "Because you're worth it" relied on which of the psychological influences on behaviour?

A motivation Correct Answer Incorrect Answer
B learning Correct Answer Incorrect Answer
C perception Correct Answer Incorrect Answer
D antecedent states Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

The slogan suggested that using L'Oreal products could satisfy an individual's need for self- fulfillment.

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