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    Question

    If a bank offers a higher interest rate only for digital

    account openings, this is an example of:
    A Undifferentiated pricing Correct Answer Incorrect Answer
    B Differential pricing Correct Answer Incorrect Answer
    C Cost-plus pricing Correct Answer Incorrect Answer
    D Skimming pricing Correct Answer Incorrect Answer
    E Psychological pricing Correct Answer Incorrect Answer

    Solution

    Differential pricing involves charging different prices based on channel or segment differences. Why others are incorrect: Undifferentiated means same price for all; Cost-plus is internal cost-based; Skimming is high initial pricing; Psychological uses pricing tricks like ₹999. Banking Example: Higher FD rates for online bookings.

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