Question
You recently searched a brand's website to find
information about purchasing a new netbook. This is an example of:Solution
The consumer can obtain information from any of several sources: • Personal sources: family, friends, neighbours, acquaintances. • Commercial sources: advertising, salespeople, dealers, packaging, displays. • Public sources: mass media, consumer-rating organizations. • Experiential sources: handling, examining, using the product. You visited the website of the brand, it was not an advertisement, so it is a public source. Mass media includes social media, newspapers, etc.
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