Question
A high cost per acquisition combined with low CLV
indicates:Solution
If acquisition cost exceeds long-term profit, strategy is financially weak. Why others are incorrect: Efficient marketing would show lower cost; Strong retention increases CLV; Differentiation and leadership unrelated directly. Banking Example: Spending ₹5,000 to acquire customer generating ₹2,000 lifetime profit.
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Golaknath v. State of Punjab (1967) held that:
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...
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