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    Question

    Which consumer behaviour type involves high involvement

    but limited perceived brand differences?
    A Complex buying behaviour Correct Answer Incorrect Answer
    B Dissonance-reducing buying behaviour Correct Answer Incorrect Answer
    C Habitual buying behaviour Correct Answer Incorrect Answer
    D Variety-seeking behaviour Correct Answer Incorrect Answer
    E Impulse buying Correct Answer Incorrect Answer

    Solution

    High involvement exists but consumers see few brand differences, leading to post-purchase doubt. Why others are incorrect: Complex involves strong brand differences; Habitual is low involvement; Variety-seeking is low involvement with switching; Impulse is spontaneous. Banking Example: Choosing between similar home loan providers.

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