ЁЯУв Too many exams? DonтАЩt know which one suits you best? Book Your Free Expert ЁЯСЙ call Now!


    Question

    If customers perceive inconsistent service quality

    across branches, which SERVQUAL dimension is weakest?
    A Tangibles Correct Answer Incorrect Answer
    B Reliability Correct Answer Incorrect Answer
    C Empathy Correct Answer Incorrect Answer
    D Assurance Correct Answer Incorrect Answer
    E Price Correct Answer Incorrect Answer

    Solution

    Reliability requires consistent service delivery. Why others are incorrect: Tangibles physical; Empathy personalized care; Assurance competence; Price unrelated. Banking Example: Different loan approval times in different branches.

    Practice Next
    More Basics of Marketing Management Questions
    ask-question