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    Question

    What is the main difference between advertising in traditional print media and advertising on Facebook?

    A Brand managers compose the title, the copy, and the images or photos of the ad. Correct Answer Incorrect Answer
    B Demographics are not taken into account when placing ads on Facebook. Correct Answer Incorrect Answer
    C Brand managers do not keep an expense budget for Facebook ads. Correct Answer Incorrect Answer
    D Brand managers do not select the placement of where the ads are seen on Facebook. Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Alternative "d" is correct because Facebook's only ad space is on the right-hand side of a Facebook webpage. Alternative "a" is incorrect because brand managers also compose the title, copy, and images for traditional print media ads. Alternative "b" is incorrect because demographics are taken into account when advertising on Facebook. Alternative "c" is incorrect because brand managers do keep an expense budget for Facebook ads.

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