Question
What is the main difference between advertising in
traditional print media and advertising on Facebook?Solution
Alternative "d" is correct because Facebook's only ad space is on the right-hand side of a Facebook webpage. Alternative "a" is incorrect because brand managers also compose the title, copy, and images for traditional print media ads. Alternative "b" is incorrect because demographics are taken into account when advertising on Facebook. Alternative "c" is incorrect because brand managers do keep an expense budget for Facebook ads.
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