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    Question

    A bank continues improving its mobile app features

    assuming that better features alone will attract customers. This reflects which orientation?
    A Selling orientation Correct Answer Incorrect Answer
    B Marketing orientation Correct Answer Incorrect Answer
    C Product orientation Correct Answer Incorrect Answer
    D Societal orientation Correct Answer Incorrect Answer
    E Relationship orientation Correct Answer Incorrect Answer

    Solution

    Product orientation assumes customers prefer products offering best quality and features. Focus is on continuous improvement rather than researching actual needs. Why Other Options Are Incorrect тАв A: Focus on aggressive selling. тАв B: Starts with customer needs. тАв D: Includes social welfare. тАв E: Focus on long-term bonding. Banking Example: Adding many features to app without studying usability.

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