Question
A bank continues improving its mobile app features assuming that better features alone will attract customers. This reflects which orientation?
Solution
Product orientation assumes customers prefer products offering best quality and features. Focus is on continuous improvement rather than researching actual needs. Why Other Options Are Incorrect • A: Focus on aggressive selling. • B: Starts with customer needs. • D: Includes social welfare. • E: Focus on long-term bonding. Banking Example: Adding many features to app without studying usability.
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