Question

JIO entered Indian market place with "Unlimited Calling, Text, internet" for free for first three months. This pricing strategy is referred to as:

A penetration pricing Correct Answer Incorrect Answer
B cost-plus pricing Correct Answer Incorrect Answer
C ROI pricing Correct Answer Incorrect Answer
D market-oriented pricing Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

Setting a low initial price on a new product to appeal immediately to the mass market is known as penetration pricing.

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