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    Question

    JIO entered Indian market place with "Unlimited Calling,

    Text, internet" for free for first three months. This pricing strategy is referred to as:
    A penetration pricing Correct Answer Incorrect Answer
    B cost-plus pricing Correct Answer Incorrect Answer
    C ROI pricing Correct Answer Incorrect Answer
    D market-oriented pricing Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Setting a low initial price on a new product to appeal immediately to the mass market is known as penetration pricing.

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