Question

A company that experiences truncated future growth when launching a new product, may have failed to initially engage in:

A Environmental scanning Correct Answer Incorrect Answer
B Competitive intelligence gathering Correct Answer Incorrect Answer
C Company protection Correct Answer Incorrect Answer
D Business modeling Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

Companies that fail to engage in environmental scanning do so at their peril and perhaps truncate their future growth.

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