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      Question

      A company that experiences truncated future growth when

      launching a new product, may have failed to initially engage in:
      A Environmental scanning Correct Answer Incorrect Answer
      B Competitive intelligence gathering Correct Answer Incorrect Answer
      C Company protection Correct Answer Incorrect Answer
      D Business modeling Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      Companies that fail to engage in environmental scanning do so at their peril and perhaps truncate their future growth.

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