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      Question

      When a bank reduces complexity of loan forms, it

      improves which SERVQUAL dimension?
      A Tangibles Correct Answer Incorrect Answer
      B Responsiveness Correct Answer Incorrect Answer
      C Reliability Correct Answer Incorrect Answer
      D Assurance Correct Answer Incorrect Answer
      E Promotion Correct Answer Incorrect Answer

      Solution

      Simplified forms increase speed and promptness in service. Why others are incorrect: Tangibles are physical aspects; Reliability is accuracy; Assurance relates to competence; Promotion is communication. Banking Example: One-page digital loan application.

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