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      Question

      If customers evaluate bank reputation before opening

      account, which stage of buying process is this?
      A Need recognition Correct Answer Incorrect Answer
      B Information search Correct Answer Incorrect Answer
      C Evaluation of alternatives Correct Answer Incorrect Answer
      D Purchase decision Correct Answer Incorrect Answer
      E Post-purchase behaviour Correct Answer Incorrect Answer

      Solution

      Gathering information about reputation occurs during information search stage.  Why Other Options Are Incorrect • A: Identifying need. • C: Comparing shortlisted options. • D: Final choice. • E: After purchase.  Banking Example: Reading online reviews before account opening.

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