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    Question

    If customers evaluate bank reputation before opening

    account, which stage of buying process is this?
    A Need recognition Correct Answer Incorrect Answer
    B Information search Correct Answer Incorrect Answer
    C Evaluation of alternatives Correct Answer Incorrect Answer
    D Purchase decision Correct Answer Incorrect Answer
    E Post-purchase behaviour Correct Answer Incorrect Answer

    Solution

    Gathering information about reputation occurs during information search stage.  Why Other Options Are Incorrect • A: Identifying need. • C: Comparing shortlisted options. • D: Final choice. • E: After purchase.  Banking Example: Reading online reviews before account opening.

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