Question

    An intermediary that performs a variety of marketing

    channel functions involving selling, stocking, and delivering a full product assortment as well as providing financing for industrial goods and services is known as a(n):
    A business distributor Correct Answer Incorrect Answer
    B wholesaler Correct Answer Incorrect Answer
    C disintermediary Correct Answer Incorrect Answer
    D channel captain Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    A business distributor performs a variety of marketing channel functions, including selling, stocking, and delivering a full product assortment and financing.

    Practice Next