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    Question

    A bank believes customers will choose services that are

    aggressively promoted even if they do not initially need them. This reflects:
    A Marketing concept Correct Answer Incorrect Answer
    B Selling concept Correct Answer Incorrect Answer
    C Product concept Correct Answer Incorrect Answer
    D Societal marketing concept Correct Answer Incorrect Answer
    E Relationship marketing Correct Answer Incorrect Answer

    Solution

    Selling concept assumes customers need persuasion and aggressive promotion to buy. Why others are incorrect: Marketing starts with needs; Product focuses on quality; Societal includes welfare; Relationship focuses long-term bonding. Banking Example: Heavy tele-calling to push credit cards.

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