📢 Too many exams? Don’t know which one suits you best? Book Your Free Expert 👉 call Now!
  • google app store apple app store
    • ✖

      Question

      A bank believes customers will choose services that are

      aggressively promoted even if they do not initially need them. This reflects:
      A Marketing concept Correct Answer Incorrect Answer
      B Selling concept Correct Answer Incorrect Answer
      C Product concept Correct Answer Incorrect Answer
      D Societal marketing concept Correct Answer Incorrect Answer
      E Relationship marketing Correct Answer Incorrect Answer

      Solution

      Selling concept assumes customers need persuasion and aggressive promotion to buy. Why others are incorrect: Marketing starts with needs; Product focuses on quality; Societal includes welfare; Relationship focuses long-term bonding. Banking Example: Heavy tele-calling to push credit cards.

      Practice Next
      More Basics of Marketing Management Questions

      Relevant for Exams:

      ask-question