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    Question

    Purchase of insurance usually

    involves:
    A Habitual buying Correct Answer Incorrect Answer
    B Variety-seeking buying Correct Answer Incorrect Answer
    C Complex buying Correct Answer Incorrect Answer
    D Impulse buying Correct Answer Incorrect Answer
    E Routine buying Correct Answer Incorrect Answer

    Solution

    Insurance decisions involve high involvement, high perceived risk, and detailed evaluation, hence complex buying behaviour.

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