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      Question

      Several years ago dairies got the idea to target

      chocolate milk sales at a new market—adults. They did this by shifting perceptions of chocolate milk as a children's moderately nutritional drink to it being perceived as a highly-nutritious adult drink. This illustrates successful implementation of a ___________.
      A repositioning strategy Correct Answer Incorrect Answer
      B positioning statement Correct Answer Incorrect Answer
      C corporate mission Correct Answer Incorrect Answer
      D segmentation statement Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      The correct answer is A

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