Question
Several years ago dairies got the idea to target chocolate milk sales at a new market—adults. They did this by shifting perceptions of chocolate milk as a children's moderately nutritional drink to it being perceived as a highly-nutritious adult drink. This illustrates successful implementation of a ___________.
More Basics of Marketing Management Questions
- Brand managers use both traditional and social media to promote and advertise their products; traditional media __________, while social media __________.
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