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    Question

    Which stage of customer lifecycle involves encouraging

    customers to recommend bank to others?
    A Acquisition Correct Answer Incorrect Answer
    B Engagement Correct Answer Incorrect Answer
    C Advocacy Correct Answer Incorrect Answer
    D Retention Correct Answer Incorrect Answer
    E Awareness Correct Answer Incorrect Answer

    Solution

    Advocacy stage includes referrals and positive word-of-mouth. Why others are incorrect: Acquisition brings new customers; Engagement involves usage; Retention prevents churn; Awareness is initial exposure. Banking Example: Refer-a-friend program.

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