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    Question

    Which type of product positioning would most likely be

    used to avoid cannibalization?
    A parallel market positioning Correct Answer Incorrect Answer
    B distinction positioning Correct Answer Incorrect Answer
    C repositioning Correct Answer Incorrect Answer
    D differentiation positioning Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Companies follow a differentiation strategy among brands within their own product line to minimize cannibalization of a brand's sales or shares.

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