Question

Which type of product positioning would most likely be used to avoid cannibalization?

A parallel market positioning Correct Answer Incorrect Answer
B distinction positioning Correct Answer Incorrect Answer
C repositioning Correct Answer Incorrect Answer
D differentiation positioning Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

Companies follow a differentiation strategy among brands within their own product line to minimize cannibalization of a brand's sales or shares.

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