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      Question

      Which type of product positioning would most likely be

      used to avoid cannibalization?
      A parallel market positioning Correct Answer Incorrect Answer
      B distinction positioning Correct Answer Incorrect Answer
      C repositioning Correct Answer Incorrect Answer
      D differentiation positioning Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      Companies follow a differentiation strategy among brands within their own product line to minimize cannibalization of a brand's sales or shares.

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