Question
Which strategy best reduces customer acquisition cost
over time?Solution
Referral-based acquisition lowers marketing spend per new customer. Why others are incorrect: More ads increase cost; Lowering rates reduces margins; Branch expansion increases cost; Eliminating CRM weakens retention. Banking Example: Refer-and-earn programs.
The triple-bottom-line is a reference to improving the state of people, the planet, and _________ simultaneously.
SBUs with low growth rate and high relative market share are called ________.
Which segmentation is based on lifestyle?
Which research technique is most suitable to test customer reaction to a new app interface before launch?
Which strategy best reduces customer acquisition cost over time?
A bank designs a savings account after studying the needs of salaried professionals for easy digital access and zero minimum balance. This reflects whic...
Relationship selling is best for:
JIO entered Indian market place with "Unlimited Calling, Text, internet" for free for first three months. This pricing strategy is referred to as:
Jignesh is hungry (drive); she sees an advertisement (cue), goes to the store, and buys the product (response). In terms of behavioural learning, the gr...
Promotional expenditures at the introduction stage of the product life cycle are spent on:
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