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    Question

    A bank withdraws promotional support from a declining

    product but continues limited sales to extract remaining profit. This is:
    A Product differentiation Correct Answer Incorrect Answer
    B Harvesting strategy Correct Answer Incorrect Answer
    C Market penetration Correct Answer Incorrect Answer
    D Product development Correct Answer Incorrect Answer
    E Diversification Correct Answer Incorrect Answer

    Solution

    Harvesting reduces marketing expenditure while maximizing remaining profits. Why Other Options Are Incorrect • A: Enhancing product. • C: Early-stage strategy. • D: New product. • E: New market & product. Banking Example: Minimal promotion of outdated cheque services.

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