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      Question

      A bank withdraws promotional support from a declining

      product but continues limited sales to extract remaining profit. This is:
      A Product differentiation Correct Answer Incorrect Answer
      B Harvesting strategy Correct Answer Incorrect Answer
      C Market penetration Correct Answer Incorrect Answer
      D Product development Correct Answer Incorrect Answer
      E Diversification Correct Answer Incorrect Answer

      Solution

      Harvesting reduces marketing expenditure while maximizing remaining profits. Why Other Options Are Incorrect • A: Enhancing product. • C: Early-stage strategy. • D: New product. • E: New market & product. Banking Example: Minimal promotion of outdated cheque services.

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