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Question

The formal marketing practice, which occurs when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products is known as

A Philanthropic marketing Correct Answer Incorrect Answer
B Goodwill marketing Correct Answer Incorrect Answer
C Public relations marketing Correct Answer Incorrect Answer
D Cause marketing Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

Cause marketing occurs when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.

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