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      Question

      The formal marketing practice, which occurs when the

      charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products is known as
      A Philanthropic marketing Correct Answer Incorrect Answer
      B Goodwill marketing Correct Answer Incorrect Answer
      C Public relations marketing Correct Answer Incorrect Answer
      D Cause marketing Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      Cause marketing occurs when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.

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