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      Question

      A product in the introduction stage of the product life

      cycle should have which of the following marketing objectives?
      A to gain awareness and stimulate trial Correct Answer Incorrect Answer
      B to stress differentiation Correct Answer Incorrect Answer
      C to maintain brand loyalty Correct Answer Incorrect Answer
      D to gain as much distribution as possible Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      The marketing objective for a product at the introduction stage is to promote consumer awareness and gain trial—the initial purchase of a product by consumer.

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