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      Question

      Which of the following is an example of Behavioral

      segmentation?
      A Segmenting customers by city Correct Answer Incorrect Answer
      B Segmenting by income level Correct Answer Incorrect Answer
      C Segmenting by lifestyle Correct Answer Incorrect Answer
      D Segmenting by usage frequency Correct Answer Incorrect Answer
      E Segmenting by age Correct Answer Incorrect Answer

      Solution

      Behavioral segmentation is based on usage rate, benefits sought, loyalty, and buying behavior. Why Other Options Are Incorrect • A: Geographic • B, E: Demographic • C: Psychographic Banking Example: Frequent credit card users targeted with premium reward programs.

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