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      Question

      Selling credit insurance along with loans is an example

      of:
      A Upselling Correct Answer Incorrect Answer
      B Cross-selling Correct Answer Incorrect Answer
      C Product differentiation Correct Answer Incorrect Answer
      D Skimming Correct Answer Incorrect Answer
      E Penetration pricing Correct Answer Incorrect Answer

      Solution

      Cross-selling involves offering complementary products to existing customers.

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